Scaling Marketing Impact with Strategic Precision

As a fractional growth and marketing leader, I bring extensive experience in scaling campaigns, optimizing marketing strategies, and building high-performing teams. My approach blends strategic thinking with hands-on execution, ensuring that your marketing efforts are aligned with business goals and capable of delivering sustainable growth.

 

Main Problems Solved:

  • Scalable Growth - I specialize in scaling marketing campaigns across channels and geographies, ensuring that your marketing efforts are both effective and efficient.

 

  • Strategic Alignment - I align marketing strategies with broader business objectives, ensuring that every campaign and initiative contributes to your company’s growth.

 

  • Team Scaling and Connectivity - I rapidly scale marketing teams, connecting them with the right resources and networks to maximize their impact.

 

  • Marketing stack decisions - I align your tools and scale them to your needs

Approach:

  • Holistic Strategic Thinking -My decision-making process is informed by a deep understanding of business, product, and technology, allowing me to craft strategies that drive both immediate wins and long-term success.

 

  • Cross-Functional Leadership- I excel at leading cross-functional teams, ensuring that marketing, product, and technology initiatives are seamlessly integrated and aligned with your business goals.

 

 

Get in touch! 

 

Work samples

Zalando

  • Challenge: Achieving scale in European markets during the uncertainty of the COVID-19 pandemic.

 

  • Solution: Formed a strategic partnership with Snapchat, leveraging innovative AR lens tests to engage consumers.

 

  • Outcome: Secured an eight-figure budget commitment in performance marketing with a measurable positive ROI.

Wefox

  • Challenge: Generating 10,000 B2C insurance leads per month 

 

  • Solution: Optimized the marketing mix by integrating new channels and automating reporting processes, improved CVr with a new tech stack

 

  • Outcome: Stabilized budget allocation while consistently maintaining the desired lead volume.

Sumup

  • Challenge: Selecting the appropriate martech stack and optimizing setup for enhanced performance.

 

  • Solution: management coaching on technology decisions and organizational alignment.

 

  • Outcome: Streamlined performance marketing processes and improved measurement accuracy.

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