I help businesses grow -whether it be through marketing or product leadership. Companies often get bogged down in dealing with the day to day and lose sight of the big picture and their strategic goals.
This is what I bring back to the fore. Clear objectives, simple structures, lightweight management and bold decisions.
I spent ten years growing my expertise in scale ups and managing large stacks of products, focused on martech and ROI optimisation. My biggest achievement was managing Zalando's paid social performance marketing spend, totalling XXXM€ over three years, at highly profitable ROIs.
I now operate as a fractional marketing and product leader and work with clients like Qare, Wefox, and Sumup. I excel at crafting and executing growth strategies that not only deliver immediate results but also build a foundation for sustainable success.
You can find some of my musings on marketing tech on this site and my personal linkedIn.
Growing too fast? Need more seniority in your teams?
I will work with you to establish a strong product vision, align teams, and build high-performance environments where innovation thrives, ensuring your product strategy is tightly integrated with your business objectives.
Do you need to scale rapidly, or get your processes in check?
As your fractional marketing leader, I collaborate closely with your team to refine strategies, scale campaigns, and enhance marketing operations.
By leveraging my extensive experience and deep industry connections, we’ll ensure that your marketing efforts are both innovative and aligned with your business goals, driving sustainable success.
In our coaching sessions, we’ll focus on unlocking your potential and enhancing your leadership capabilities.
Whether you’re looking to improve performance or develop your skills as a product manager, I’ll provide personalized guidance and practical tools to help you excel in your role and achieve your career goals.
Laura Eschricht, CMO, wefox
© Copyright. All rights reserved.
Wir benötigen Ihre Zustimmung zum Laden der Übersetzungen
Wir nutzen einen Drittanbieter-Service, um den Inhalt der Website zu übersetzen, der möglicherweise Daten über Ihre Aktivitäten sammelt. Bitte überprüfen Sie die Details in der Datenschutzerklärung und akzeptieren Sie den Dienst, um die Übersetzungen zu sehen.